Internet Word of Mouth in Faceless Society

The article of Washington Post on March, 3 describes
how companies are tracking buzz to get customer opinions
and feedback to their products.

On the other hand, the article of Nikkei on March 7 focues on
increasing anonymous attacks in cyberspace
under the title of faceless society.

For example, a senior official of Ministry of Economics,
Trade and Industry started her own blog site to explain
new consumer policy
but ended up shutting down 3 weeks later
by getting too many nasty comments in terms of
amending the regulation of used electrical appliance.
She said that once groundless comments were written on the web,
they were taken as "facts."

Another example shows that anonymous messages
even give rise to criminal cases.
A man had been slandered on the web
by anonymous messages more than a year.
The detractor, the police finally arrested, was his coworker
sitting next to him.

Indeed, the individual opinions blasted out in cyberspace are
becoming an increaslyingly powerful force.
But is it in good way or in bad way?
Does it depend on individual's moral sense?
The article of WP reports some companies develop software
to assess the opinions on the web.
But how can we tell which opinions we should pick?

by yokopw | 2006-03-09 23:21 | in English  

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